The Story Mouse, The Children’s Storyteller Releases Bertie’s ABC

By on May 20, 2013 at 7:19 am

London, United Kingdom – Learn the alphabet with Bertie’s ABC 1.0, a new interactive app from The Story Mouse, the children’s storyteller. Bertie’s ABC uses phonic sounds, fun illustrations and features Bertie the Guinea Pig to help children become familiar with the letters of the alphabet. Virtual flashcards and educational games test and reward your child’s progress. Developed in consultation with parents, children and early years teachers, the app for iPad, iPhone and iPod touch is now available on the App Store.

Bertie is a loveable little guinea pig who is on hand throughout the app to guide children as they learn the alphabet. Packed with sounds and illustrations, the app comes with two interactive discovery sections and three educational games to make learning fun:

* Bertie’s ABC is a witty rhyme all about the letters of the alphabet. Listen all the way from A to Z or tap on individual cards to see and hear each letter in turn.

* Letters & Sounds is an interactive way to take a more detailed look at the letters and listen to the sounds they make.

* The Carrot Quiz, Matching Pairs and Big & Small are educational games which present a series of fun challenges to help children become familiar with the letters. Each correct answer wins a reward for Bertie!

Totally Adaptable:
You can tailor the app to see upper or lower case letters and hear letters by name or by the sounds they make. The app will operate using UK English or US English, depending on your device’s settings. The games automatically adapt to your child’s ability in an encouraging and engaging way. The unique voice menus and easy navigation guide your child through every stage of learning.

Bertie’s ABC is based on the stories of Bertie the Guinea Pig, created by Helen J. Aitken. Originally written for her own daughter, Helen’s stories are based on her family’s real-life guinea pigs and are available in a read-along app from The Story Mouse.

“I’m very excited that Bertie is bringing the alphabet to children,” says Helen. “It’s so important to encourage children to read and if we can do that while they are enjoying themselves, it makes the learning process so much more engaging. It’s wonderful to think that an idea created at my kitchen table for my daughter is helping others learn.”

“We are thrilled to be working with Helen on our first educational app and Bertie’s ABC is a natural extension of The Story Mouse library of read-along books. Bertie’s ABC is so clear and effective, making it very easy to use and understand by children and parents alike,” says Alan Smith of The Story Mouse.

Device Requirements:
* iPhone 3GS/4/4S/5, iPod touch (3rd/4th/5th generation), and iPad
* Requires iOS 5.0 or later
* Universal app optimized for display on all iOS devices
* 14.3 MB

Pricing and Availability:
Bertie’s ABC 1.0 is $1.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Education category. Promo codes are available upon request.

Bertie’s ABC 1.0
Purchase and Download
YouTube Video 1
YouTube Video 2
Screenshots (zip)
App Icon

The Story Mouse Limited is an online publisher of the world’s best-loved children’s stories and fairytales. Founded in London in 2009, The Story Mouse helps talented authors and illustrators bring their work to a wide audience in a dynamic, collaborative way through a range of apps for iPad, iPhone and iPod touch. The read-along storybooks form an expanding library of 25 popular titles including Goldilocks & the Three Bears, The Three Little Pigs, Snow White and of course, the Bertie the Guinea Pig stories. Copyright (C) 2013 The Story Mouse Limited. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.