Yap Launches Yap Music, Bringing Immersive Music Discovery to the iPhone

By on May 29, 2013 at 12:49 pm

Yap MusicContent discovery startup Yap (advised by Steve Wozniak) has recently launched the ultimate music discovery app and platform for iPhone, and is also using Facebook as the base of this music discovery, using your own music likes as well as your friends’ music likes. The Yap site is now live at yap.tv and the app is available at at the App Store. The press release appears below:

Yap (formerly yap.TV), the ultimate companion for entertainment discovery, today launched Yap Music, its second entertainment discovery app, joining the company’s popular Yap TV Guide app for TV shows and movies. Yap delivers Yap Music on its innovative and patent-pending platform for finding content and connecting with other friends and fans on the virtual boob tube, and applies it to the virtual boom box. Upon launch, Yap Music is completely integrated with both Facebook and iTunes to help users easily discover new musicians and purchase new music that is most likely to appeal to them, while helping them stay connected to the artists they already do know and care about.

“We’ve taken everything we’ve learned about engagement around TV and applied that toward creating the most immersive music discovery experience ever delivered for the iPhone,” said Yap CEO Trevor Stout. ”We believe that a true music discovery experience should deliver you continuous real-time content that maps to your interests and that of your friends, and Yap Music does just that.”

The Yap Music app gives fans the same immersive experience for music that they have come to expect with Yap’s apps for television. Yap Music starts by taking the user’s Facebook music “likes” and integrating that information with iTunes, providing personalized music streams from Facebook artist pages completely tailored to social music discovery. Yap Music also recommends additional artists based on artists similar to the user’s existing “likes” and the most popular and well-“liked” artists on Facebook and iTunes.

Other highlights of the Yap Music app include:

  • Algorithmically displayed discovery lists of music artists sorted by filters such as popular, new, and artists followed and liked by friends.
  • In-app Facebook streams for tens of thousands of different artists.
  • Detailed feeds for artists with the ability to view and share posted content like pictures and videos, with playback, within the app.
  • Contextually aware player that plays artist music in-line as the user scrolls through their feed.
  • Automatic playlists formed around friends’ favorites artists and genres.

“Many apps claim to deliver ‘music discovery,’ but are in practice just a cleverly disguised trending topic list or skin for existing streaming music apps like Spotify – these approaches fall dramatically short of true discovery,” added Stout. “Yap’s deep integration with Facebook brings a personalized music experience to the fan with a simple log in, making it easy to browse and follow new artists, share favorite artists with friends, discover a great unknown band, or view pictures or videos posted from your favorite bands. Yap creates a universe of musical discovery around the most important person, you.”

The app is the second from Yap, the leader in social discovery around entertainment content, with reach in over 22 different countries and nine languages. The company’s platform also powers social entertainment experiences for USA Network and Simon Fuller’s XIX Entertainment.

The Yap Music app is available now for free at the App Store.


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