According to some recent survey research conducted by Forrester, the Apple iPad has a 95% awareness level in the eyes of US consumers after only a few months on the market. The iPad has already exceeded levels attained by the Amazon Kindle — a product that has spent 3 years on the market — where still only 75% US consumers are aware or familiar with Amazon’s e-reader.

Here’s an excerpt from the Forrester research, brought to you by Pocketgamer.biz:

“This iPad interest is fuelled by the social influence of its buyers, who are 20 percent more likely to use Facebook, 40 percent more likely to use Twitter, and have more friends and followers than US online consumers overall,” says the report’s author, Sarah Rotman Epps.

“The success of the Apple iPad has created a halo around tablets in general. Consumers are interested in these devices, even if they’re confused about what they actually are.”

Is the striking success of Apple’s tablet venture raising the tide for all ships, or will the success stay with Apple alone? We’ll have to wait and see until the onslaught of tablet launches in Q4 of this year.

[Pocketgamer.biz]

Tweet