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Achieving App Store Success with Effective iPhone and iPad App Marketing

Achieving App Store Success with Effective iPhone and iPad App Marketing

Apress today announced it has published “The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed.” This 450 page guide instructs developers how to incorporate marketing and business savvy into the design and development process – giving an app the best possible chance to succeed in the App Store. Written by experienced developers with business backgrounds, this book will show developers the steps needed to get a new app noticed.