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Forrester: iPad Awareness is 95% in United States

Forrester: iPad Awareness is 95% in United States

According to some recent survey research conducted by Forrester, the Apple iPad has a 95% awareness level in the eyes of US consumers after only a few months on the market. The iPad has already exceeded levels attained by the Amazon Kindle — a product that has spent 3 years on the market — where still only 75% US consumers are aware or familiar with Amazon’s e-reader.
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Amazon Kindle App for iPad Also Coming Soon, Follows Barnes & Noble's Lead

Amazon Kindle App for iPad Also Coming Soon, Follows Barnes & Noble’s Lead

For Kindle owners still over the fence about making the switch to the iPad, this news may just push them towards the Apple device now. Amazon has just announced their plans for a Kindle App specifically made for tablets which includes the iPad. This app will open up the 450,000 Kindle titles they now have available in their library. As you may recall from our earlier report, Barnes & Noble also disclosed that an eReader app, that allows their readers access to over 1 million plus books are well underway for the iPad, as well.
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