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Forrester: iPad Awareness is 95% in United States

Forrester: iPad Awareness is 95% in United States

According to some recent survey research conducted by Forrester, the Apple iPad has a 95% awareness level in the eyes of US consumers after only a few months on the market. The iPad has already exceeded levels attained by the Amazon Kindle — a product that has spent 3 years on the market — where still only 75% US consumers are aware or familiar with Amazon’s e-reader.
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Apple Purchases Intrinsity, Developer of iPad's A4 Processor

Apple Purchases Intrinsity, Developer of iPad’s A4 Processor

Apple has confirmed that they have indeed purchased Intrinsity, the company responsible for developing the iPad’s A4 processor. According to Tom R. Halfhill, a Microprocessor Report analyst, he believes the small company was purchased for $121 million.
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