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Bonnier Partners with CP+B to Develop Next-Gen Ads for Tablet Magazines

Bonnier Partners with CP+B to Develop Next-Gen Ads for Tablet Magazines

With sales of Apple’s iPad soaring and the wave of new tablets continuing in 2011, Bonnier announced today that it is joining forces with top ad shop CP+B to develop next-generation advertising formats for tablet magazines. The move addresses a fundamental need in the industry: all-new advertising for all-new advertising platforms. Bonnier’s Mag+ platform has since expanded to 11 magazines internationally.