Scott Lorenz, President of Westwind iPhone App Publicity, highlights the application development process and getting noticed. If you have an app idea but just don’t know how to go about creating it, there are three ways to make it happen. You can either choose to create the app yourself from scratch, you can use a template or you can hire a developer to create the app for you. Either way, creating an app for your product or service is a fantastic marketing tool.
UK based FIPLAB Ltd announced today that its London Cycle: Maps & Routes application has surpassed 80,000 user downloads in less than 4 weeks since its launch on the iTunes AppStore. The application is not just being used by cycle hire members, but also regular cyclists who are using the app due to the cycle-safe routes it provides. The routes allow cyclists to avoid busy roads and minimises the number of right-hand turns required to reach a destination.