With sales of Apple’s iPad soaring and the wave of new tablets continuing in 2011, Bonnier announced today that it is joining forces with top ad shop CP+B to develop next-generation advertising formats for tablet magazines. The move addresses a fundamental need in the industry: all-new advertising for all-new advertising platforms. Bonnier’s Mag+ platform has since expanded to 11 magazines internationally.
Apalon today announce Cut It Up! 1.1, their new game for iPhone and iPod touch. The main challenge of the game is to pass through various levels by cutting chunks off the shapes. But Cut It Up! is not just about slicing, it’s about trapping all the frantically bouncing balls inside. The core gameplay is built on the simple idea: the less slicing you make, the more points you get. The so-called Slice Meter is made to show users their progress.