Top 10 Produce LLC launches Locale, a 100% traceable strawberry brand that connects growers and consumers through ShopSavvy. Grocery shoppers can use their smartphones to scan barcodes on produce to determine the farm of origin and learn more about independent farmers who grow their food. The grower profile includes information about the farmer, a map of the location where the product was grown, links to the farmer’s Facebook and Twitter accounts and more.
From Nov. 1-30, smartphone users downloaded the shopping app ShopSavvy 2.15 million times, including 1.4 million times on iPhone and 750,000 times on Android phones. It was the biggest month for downloads since ShopSavvy’s introduction in November 2008. Growing consumer awareness of barcode scanning as a comparison-shopping tool, and to ShopSavvy’s market-leading position, also have played a key role in the download increase.