ShopSavvy and Longboard Media today announced that they have joined forces to offer highly targeted ad campaigns to major brands and retailers though ShopSavvy’s AdOns platform. AdOns enable advertisers to deliver hyper-relevant, UPC/GPS-targeted messages to mobile consumers at the point of highest purchase intent, as they stand in a retail store with a potential purchase in hand. Longboard Media is the leading Shopping Vertical ad network.
Top 10 Produce LLC launches Locale, a 100% traceable strawberry brand that connects growers and consumers through ShopSavvy. Grocery shoppers can use their smartphones to scan barcodes on produce to determine the farm of origin and learn more about independent farmers who grow their food. The grower profile includes information about the farmer, a map of the location where the product was grown, links to the farmer’s Facebook and Twitter accounts and more.
ShopSavv today announces that ShopSavvy 4 for iPhone has been named one of the 50 Best iPhone Apps for 2011 by Time Magazine as well as winning the 2010 Best App Ever Award for Best Use of iOS Hardware during last week’s Macworld Expo. ShopSavvy 4 offers scanning that’s five times faster than previous versions. QuickPay enables ShopSavvy users to purchase the products they scan in just a few clicks, without ever leaving the application.
From Nov. 1-30, smartphone users downloaded the shopping app ShopSavvy 2.15 million times, including 1.4 million times on iPhone and 750,000 times on Android phones. It was the biggest month for downloads since ShopSavvy’s introduction in November 2008. Growing consumer awareness of barcode scanning as a comparison-shopping tool, and to ShopSavvy’s market-leading position, also have played a key role in the download increase.
Six of the most downloaded apps for holiday shoppers feature the ShopSavvy barcode scanner, with tens of millions of scans expected over Black Friday weekend. ShopSavvy expects users to perform more than 60 million scans during Black Friday weekend and more than 200 million throughout the holiday season. You can be sure there will be lots of scanning with these apps on Black Friday.
Dallas based leader in barcode-powered shopping Big in Japan today announced that Sam’s Club, a division of Wal-Mart Stores, Inc. and serving more than 47 million members in the U.S., has released the Sam’s Club App for iPhone, Android and Blackberry, incorporating the ShopSavvy(R) ScannerKit SDK. Like other apps utilizing the ShopSavvy ScannerKit SDK, the Sam’s Club App will incorporate AdOns(R), the Big in Japan UPC/GPS mobile advertising framework.
ShopSavvy 4, an all-new version of the popular ShopSavvy shopping app for iPhone users hits the iTunes Store today. This marks the official start of the holiday shopping season for the millions of smartphone users who scan product barcodes to find the best deals on consumer electronics, toys, DVDs, video games and more. ShopSavvy’s 6.5 million users are expected to conduct more than 100 million scans between now and Christmas.
Big in Japan today announced that Consumer Reports has incorporated ShopSavvy barcode-scanning technology in its newly released iPhone app, Consumer Reports Mobile Shopper. In addition, ShopSavvy’s 6.5 million users on the iPhone, Android and Nokia platforms will see a callout when they have scanned an item that Consumer Reports has tested, along with how many other models exist and have been tested in that category.